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Why eventDB?
Getting the word out:
How much does it cost?
An important part of planning any event or activity is determining
who needs to know about it, who should know about it — and
how you’re going to get the word out. High tech or low, mass
media advertising or a simple phone “tree,” every communications
strategy has a cost/benefit.
Fortunately, the best and most cost-effective vehicle for getting
your message out is sitting right under your nose — your web
site. With Myxa’s eventDB you can transform your site into
a powerful tool that builds awareness and drives attendance for
your events.
Cost vs. Value
The potential reach of mass media may be an alluring siren for your
advertising dollars. But out of the general audience, how many will
be genuinely interested in your event? How many will miss seeing
it? Will the response justify your cost? Because mass marketing
requires repetition to build recognition — radio, direct mailings,
newspaper/magazines… can be costly undertakings.
In contrast, each person who visits your web site already has some
level of interest in what you’re doing. If your site provides
detailed information about your activities and events in an easy
to navigate and search format, you’ll make a more meaningful
contact with your target audience than it is possible with the broad
messaging typical of advertising. Myxa’s eventDB can provide
a meaningful engagement for your audience at a real cost of just
a few dollars per event, only pennies per site visitor.
Make Your Site Work for You
It does not matter if a visitor to your site is a regular or has
been directed by your advertising efforts — you still have
to provide the information they need to make a decision and if a
ticket sale, close.
Myxa’s eventDB is a powerful tool that replaces simple listings
with an online encounter that promotes and markets your events.
It doesn’t just show what’s happening, it engages visitors
in ways that makes them want to come to your event and revisit your
site. Plus, visitors who were merely curious about you will quickly
see the range of activities you present and easily find things that
are most interesting to them.
Without a complete communication strategy you are left to fill in
the gaps with phone calls, faxes or worst of all a lost opportunity.
With eventDB on your site doing the work, you can even enjoy a much
higher response with no impact on your phone, mail and people resources.
Myxa’s eventDB makes it easy for you
to collect, display, and update the information that will bring
people to your activities and events. It keeps people on your site,
reinforces your image and brand, builds your reputation in the communities
you serve.
Isn’t it time to rethink your communications strategy and take
full advantage of your place in Cyberspace? With Myxa’s eventDB
you can!
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Copyright 2002-2006 Myxa Corporation
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