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The Marketing Minimalist Trap
You know that marketing an event can be expensive, especially if
advertising is involved. Just listing the who, what, where, and
when of an event in an ad could exhaust the event's entire marketing
budget. A lot of events don't merit even merit a modest promotional
budget — but they are important to you and you want them “on
peoples radar.”
Oftentimes you’ll submit your item to a newspaper’s calendar
and send a press release to an editor or writer, hoping to maximize
your “free” media and minimize your need to purchase a
display ad. It’s a gamble. If you don’t get enough exposure
you won’t be able to grab the attention of your potential audience.
Invest in Yourself
If your web site holds the information people want, in a way they
can quickly access it — it will become a powerful event promoter.
Plug your web site often. Capture the attention of everyone who
visits. Traffic will build and all your events get exposure.
With the right tool, your own web site can be an inexpensive and
effective part of your marketing effort, enabling you to provide
a complete and compelling set of information on each event. The
right tool stores and manages your information in a way that meets
the expectations of your site’s visitors and builds interest
in your event. Myxa’s eventDB was designed for just this purpose.
Easy to Sow
Myxa’s eventDB makes it easy to ensure that your site is always
current and that visitors can quickly find the information on events
that interest them. Inputting a wide array of information about
your event — featured performers/artists and program content
— to eventDB is quick and easy.
Easy to Harvest
eventDB offers you flexibility in how you want to display information.
Visitors to your site will see featured or current events up front
and be able to quickly find events of interest to them. eventDB's
ability to provide a quick summary view of event data holds their
attention, but its power to display interesting details with a single
click sells your event. Harness the marketing clout of your own
web pages, upgrade your site with Myxa’s eventDB.
Myxa’s eventDB is the right tool to market your event to your
constituencies, your potential audiences, on your own web pages.
Why rely on a minimalist approach to a broad public when you can
easily provide the story to your public in a way that will drive
attendance at all your events.
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Copyright 2002-2006 Myxa Corporation
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