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How to Market
Events on the Web
Want to successfully market your events
via the web?
Follow these simple rules:
• Keep your web site current. Update
the information often. Don’t let the site or your content go
stale.
• Keep current information at the
top of the page. Your web visitors are unlikely to search if the
first thing they see is long out-of-date.
• Keep your navigation simple. Web
visitors expect to find the information they want in just one or
two mouse clicks.
• Don’t build design barriers
into your site. Elements that require your visitors to obtain plug-ins
or other specialized software just to view your pages will keep
some from even trying.
• Content is king! Don’t let
a glitzy design detract from your mission. Your visitors are seeking
information, not entertainment. A good site design reflects your
image and is a marriage of self promotion and providing what the
visitor wants to know. Make sure your content is complete, accurate,
and compelling.
Max Your Web Site
Think it’s too hard to follow these rules and manage your information
effectively on the web? You no longer have to constantly write and
update your event information for multiple web pages. When you enter
or update your information in the powerful eventDB database every
page view is automatically up-to-the-minute.
You can:
• Build a compelling reason to attend
your event because Myxa’s eventDB allows you to include as
much information as you wish about each event.
• Use Myxa’s eventDB to link
event details with more extensive information about performers and
performances, speakers and issues.
• Prompt your visitors to buy a
ticket, make a reservation, or attend the event.
• Make it easy for visitors to search
and find events that interest them.
• Keep a consistent look to your
pages. Unlike some web calendars, Myxa’s eventDB generates
pages whose design is consistent with the rest of your site.
• Encourage repeat visits to your
web pages.
Myxa’s eventDB makes it easy to follow the rules!!
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Copyright 2002-2006 Myxa Corporation
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