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Improving Internal Communications
Unless your a psychic, mind reading is not in your job description.
When it comes to events, it must seem that way to the people charged
with event promotion — PR, marketing, communications... Regretfully,
its not uncommon for the public to seek information from the receptionist
or web site and
turn to you for answers. It’s pretty difficult to promote something
you haven’t heard of, yet that’s what you’re often
expected to do. Give your ESP a rest and use Myxa’s eventDB
to help get the word out!
Breakdowns in Communication
A common complaint among communications and marketing executives
is that trying to learn what’s going on in their own organization
is often like pulling teeth! Everyone thinks their event deserves
a publicity and marketing push, but fail to realize that the first
step is informing the folks whose job it is to get the word out.
Internal communication breakdowns can result from a variety of factors:
• The communication requirement
is not a part of the normal work flow for people sponsoring or coordinating
events
• Not all events are public. Some
are just for departmental or other internal audiences.
• A presenter or sponsor may not
know whom to contact to ensure information is available in flyers,
e-mail, press releases, advertising, and the web.
• Lead time varies depending on
the communication medium, it’s too easy to miss deadlines.
• Too many people are involved
Simply stated, there’s no clear and consistent communications
path for promoting an event.
Overcome the Failure to Communicate
What if you could make it easier for your colleagues to get the
word both to you and to your potential audiences? Now you can share
the load by empowering each presenter to enter data on their events
while you can retain editorial and web publishing control. Myxa’s
eventDB can harness the power of the World Wide Web and turn it
into a powerful marketing communications tool for you!
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