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Bringing Your Current
Events to the Top
Is it a struggle for you to keep your events current on the home
page? Does your site calendar list an entire season or year’s
events on one static page? Do visitors scroll through weeks or months
of past events to find upcoming events? Your not alone.
The Problem
The majority of web visitors only scroll down a page if they are
engaged by what first greets them. If it’s screen after screen
of out-of-date listings they’ll believe you don’t keep
your calendars current and will likely move off the page. In the
“right now” culture of the Internet, stale pages hurt
your marketing efforts.
You understandably want to place as much information as possible
on your web calendars to draw attention, but if your potential audience
has to wade through acres of detail just to find the current events
most interesting to them, all but your most loyal constituents will
lose patience. Your web site has become the main entrance to your
organization, do you really want to turn curious visitors away?
How can you accomplish this simply, without having to constantly
update your HTML pages?
There is a Better Way
Enter the information for each event just once with the easy to
use eventDB interface. eventDB's data base manages and displays
the information dynamically on your web site. Your events are always
current, never out-of-date! Even the hobgoblins of vent hosting
like last minute program changes are easily communicated.
Your Site Powered by eventDB
Calendar pages that lead off with upcoming events are much more
effective. Your visitors see what’s happening “now.”
Because they’re always greeted with the most current information
they’ll be encouraged to come back often. Your web site will
become a more effective promotional tool, lowering your overall
promotional costs for the events you’re marketing.
Myxa’s eventDB makes the task of bringing upcoming events to
the top of your page easy and automatic. Driven by a powerful database
engine, Myxa’s eventDB not only displays current data, but
also allows visitors to search your event information logically
and simply, so they can get quickly to what interests them most.
Every search starts with “today” and looks forward so
that both summary and detailed “results” pages always
display the next event that meets your visitor’s search criteria.
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Copyright 2002-2006 Myxa Corporation
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